Exclude domains from the Top lists by entering them in Settings > API.
If you want to keep them out of the Query Log then there's no current way to filter them but there is an open Feature Request for it, and it's being looked at for Pi-hole v6.
If it's a problem then a workaround could be to make the Apple TV use your router, instead of your Pi-hole, for DNS (although it would then have no blacklisting). To do that you can create a custom dnsmasq file for your Apple TV using the approach detailed in the Create bypass config section in this post.