Check that line doesnt return after a reboot!
Post results for below ones run on Pi-hole , and on one of your clients in a cmd prompt (Windows/Linux/MacOS):
nslookup pi.hole
nslookup pi.hole 192.168.1.12
EDIT: ow and check if your router doesnt have some kind fo rebind protection or similar:
EDIT2: also check if firewall is blocking on Pi-hole:
pi@ph5:~ $ sudo iptables -nL
Chain INPUT (policy ACCEPT)
target prot opt source destination
Chain FORWARD (policy ACCEPT)
target prot opt source destination
Chain OUTPUT (policy ACCEPT)
target prot opt source destination