I notice that the behavior comes from some google applications, I just setup a new iPhone and notice that the logs are been registered since I installed 4 Google applications, Google Keep, Maps, Home and Translate.
Also I find a way to block the domain with the following regex: (^|.+\.|.+)app-measurement\.com(.+|$)
There is nothing unusual happening here. If you block the domain, it returns NULL for the IP. If you don't block it, the domain is not resolved because it doesn't exist on the internet. Either way, the requesting client doesn't get an IP in response to the request.
The query for https://app-measurement.com/ is likely caused by some application created using a faulty firebase SDK.
While it doesn't make sense to query a DNS server for a URL, it's also nothing to worry about.
As jfb has pointed out multiple times now, URLs will never resolve to anything with DNS, so there is also no need to block them.