Maybe this question has been answered in this forum before, but I wasn't able to find it.
Pi-Hole relies on the fact that many website use specific domains that serve up ads, and by blocking those domains.
But what if Pi-Hole gains such popularity, that many people start using it, and advertisers start to notice that this impacts their business. What is keeping them from just finding a way to serve up the ads through the website's own domain instead? That way they can easily circumvent Pi-Hole. Isn't that something that's coming in the near future, especially if the Pi-Hole (or similar solutions) gain in popularity? I already noticed that CNN for example, is doing that on its website.
Many of the big players (Facebook, Google, etc.) already do this. For others, it's very inconvenient to self-host ads as there are already useful platforms for people to offer displaying ad as a service.
Yes. Pi-hole works well paired with a browser level-blocker for just this reason. It will be difficult for Pi-hole to block self-hosted ads but I don't think it's outside the realm of possibility.
Hi Jacob, interesting answer! IMO, that would require that not only DNS requests are handled by Pi-hole but the complete traffic. In that case it would be possible for Pi-hole to parse AdblockPlus-compatible filterlists. Have you entertained the idea of doing this eventually?
I think that Element Hiding (or Cosmetic Filtering as gorhill put it) and injecting scripts in order to defeat anti-adblocking measures would not be possible - but it would certainly be an interesting idea. Do you see other possibilities?
