According to your debug log there are only 4 lists...
also:
*** [ DIAGNOSING ]: Name resolution (IPv4) using a random blocked domain and a known ad-serving domain
[✗] Failed to resolve deluxechoc.com via localhost (127.0.0.1)
[✗] Failed to resolve deluxechoc.com via Pi-hole (192.168.10.238)
[✓] doubleclick.com is 216.58.204.78 via a remote, public DNS server (8.8.8.8)
According to the first two lines there, it appears your pi-hole is not actually resolving anything...
What is the output of these commands from the CLI on your pi-hole device?
Also, you may have a feedback loop going on with conditional forwarding:
Jun 3 00:00:15 dnsmasq[11893]: query[A] rfczlgflb.alshouse.local from 192.168.10.1
Jun 3 00:00:15 dnsmasq[11893]: forwarded rfczlgflb.alshouse.local to 192.168.10.1
The above shows your router making a query for rfczlgflb.alshouse.local and then that query is being forwarded back to the router.
Do you still see the same issues if conditional forwarding is disabled?
OK, so according to your debug log it looks to be working now, however I still see in the sample output of /var/log/pihole.log, there are circular queries to/from 192.168.10.1:
Jun 7 00:03:30 dnsmasq[712]: query[A] api.amazon.com.alshouse.local from 192.168.10.1
Jun 7 00:03:31 dnsmasq[712]: forwarded api.amazon.com.alshouse.local to 192.168.10.1
That said, these may just be from earlier on if it is not currently around midnight localtime for you...
In terms of your clients, what are they using to resolve DNS? From a client device please run:
nslookup deluxechoc.com
I see that Pi-hole is not currently set up to be the DHCP server, too, so can only assume you have this set up on your router (or some other device). Make sure the DHCP server is handing out the IP address of the Pi-hole for DNS, and not it's own, otherwise your dashboard will show all queries as originating from the router... which might explain the feedback loop with conditional forwarding set
Microsoft Windows [Version 10.0.18363.836]
(c) 2019 Microsoft Corporation. All rights reserved.
C:\Users\alasd>nslookup deluxechoc.com
Server: Pi-Hole
Address: 192.168.10.238
Name: deluxechoc.com
Addresses: ::
0.0.0.0
C:\Users\alasd>