Looks like an Asus router.
Best options are:
- Default router WAN settings;
Enable the DHCP service in Pi-hole;
Disable the DHCP service on the router;
Reboot a client to renew DHCP lease and test withnslookup pi.hole
in a cmd prompt.
- Flash the Asus stock firmware with the Merlin one (if the router is on the supported list) and push Pi-hole's IP address through DHCP to the clients as the only DNS server;
Make sure the "Advertise router’s IP in addition to user-specified DNS
" setting on the router is switched off.
All other solutions will not give you individual client stats on the Pi-hole web GUI.