Anyone else spotted this yet?
Yup, coming in 2018...
They seem to have forgotten to mention those nasty ads being the source of previous ransomware attacks:
I suggest blocking comicbook.com and any site that's confirmed to be using this "Funding Choices" thing, or at least have an easy to setup list that includes them all.
Google will, according to their own words, be constantly tracking how many times you read pages in these sites and will charge you automatically ifor using an ad blocker. Even if the tracking in itself doesn't raise red flags for you, there's always a good chance a bug in their stuff might cause unfair chargebacks. Better to get rid of those sites altogether imo. Plus this 'initiative' is very dangerous for the freedom of the web so it's best if we ensure it has the opposite effect on publishers' wallets than they intend.