Anyone know what '' is?

I just got my pi-hole up yesterday and having a blast going through and seeing a deeper view of what my devices are querying. Think I may have already found something suspicious on my girlfriends old laptop that was sending queries for (possibly some kind of Dell diagnostic metrics but going to quarantine that machine until I’m sure)

I ran across another interesting one from my firestick to

Our guest TV that firestick has been connected to has been dormant for months I assume it has something to do with firestick updates or possibly usage tracking, but when I try looking around the internet for it I get nothing but links to “aviaries” on the amazon store LOL.

I’ll try blocking it at some point and see what effect it has. Thought I’d start a topic here in case anyone else has any inside knowledge about the firestick.