Then people need to decide what their limit of bullshit is. If you are willing to accept blackboxes being attached to your network, to have all of your traffic flow through a device you have no say or control over, nor any real idea if it's sending everything that flows through it to an adversary you don't want, well all bets are off. Ad blocking won't be a concern anymore, you'll only be allowed to visit "approved" sites, speak the approved newspeak, read the approved blogs and sites, etc...
I wear tin foil regularly, but if you accept to have uncontrollable devices as Big Brother's Helper then you're screwed hard.